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If you need more help or an answer to a specific media or press question, please contact Katie Abbotts (kabbotts@cochranepressoffice@cochrane.org), External Communications and Media Officer.
Pre-dissemination checklist
Considering these aspects when you plan to disseminate a specific Review or topic will help you decide which channels are the most suitable for the Review or topic that you want to disseminate.:
- What does this Review tell us?
- What question does it answer?
- What’s the strength of the evidence?
- How clear are the outcomes?
- How does it change behaviour/patient care?
- How does it inform practice or research?
- What are the implications for research/practice?
- Who do you want to reach? Academics, researchers, policymakers, practitioners, the general public?
- Is it newsworthy?
- Is it of particular relevance to your country or region?
- Is it a public health topic?
- Is it a topic of global importance/clinical importance?
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You can add a section to your country website with a space for people to join your mailing list. Cochrane France publishes topic-specific newsletters to a variety of audiences, and people can choose to sign up to for the ones they are interested in: http://ow.ly/7EN330c0pv3
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It is usually more effective if you can contact a health or science editor directly, rather than a general news desk email. We have access to a global media contacts database as part of our media monitoring service and can send you a list of contact details for journalists who are based in your country/region. We can search the database for media contacts working in health/science, as well as searching for specific topics. You can use this list of contacts to send relevant content – press releases, plain language summaries, podcasts, etc to contacts who have a specific interest in the topic and are more likely to be interested in it. If this is something you are interested in, please email Katie Abbotts (kabbotts@cochranepressoffice@cochrane.org) who will send you to receive a spreadsheet of contacts.
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Presenting a story when the evidence is low quality , or the Plain Language Summary is not well written
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