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Social media plays an increasingly important role in communication. Some of the benefits of social media are that it is easily accessible to a wide and diverse audience in many countries, content can be shared easily, also via smartphones, and many social media platforms can be used free of charge. Many Cochrane groups have established their own social media accounts, particularly on Facebook or Twitter, to share news relevant to their area of health or to their region, and in their languages. You can find more detailed guidance on how to get started and how to use social media here: httphttps://ow.ly/sHCU30cgpsGtraining.cochrane.org/online-learning/knowledge-translation/how-share-cochrane-evidence/choose-right-dissemination-produ-9
Blogs
Blogging is another option for disseminating and promoting your work, putting evidence into context, and giving a perspective, but does require dedicated time and writing skills. If you cannot do it yourself, maybe you can find an existing blog, or scientific writer, who would be interested to blog about Cochrane on a regular basis.
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A key target audience is the mainstream media: newspapers, radio and TV. Establishing and maintaining media relationships can be quite a lot of work, but in some cases, it might be very beneficial to maintain personal contact with the science editor of a widely read newspaper, or popular radio or TV programme. A lower resource approach could be to set up a mailing list for journalists, to be able to send new translations and press releases on a regular basis. We can provide you with a list of media contacts from your country who focus in health and medicine to help you get started with this, but building up subscribers to a mailing list will also take some time. You can find more guidance on building relationships and interacting with the media as well as targeted dissemination in our toolkit.
Tracking response
As you promote your translations, you should also measure the effect of your dissemination efforts, to see whether they are successful. Being able to show the successes of your translation and dissemination activities can be useful when talking to funders. Some fairly easy and free ways of measuring response include:
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