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If you want to make sure that your translations are accessed and reach their audience, active and targeted dissemination and promotion are useful to achieve this. The first section of this guide examines dissemination channels in more detail, while the second includes practical ways to track response , and information about our global media monitoring service.

You can find a free online learning module with an introduction to knowledge translation (KT) at Cochrane here.

What do we mean by dissemination?

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If you have your own mailing lists or regular newsletters, make use of these to promote your translations, for example, highlight a new translation each month, or provide a monthly summary of new translations. If you don’t have a newsletter or mailing list yet that you could use for this purpose, you could start one and invite people to subscribe. We can provide free newsletter templates and mailing lists and help you get started.

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You can promote your translation work at relevant meetings, university events, training workshops, or conferences, e.g. by giving out leaflets to participants, or presenting about your work depending on what is feasible and appropriate at different events.

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  • The German translation project has partnered with several medical journals and medical associations in different topic areas. The journals regularly translate and co-publish a small number of translations in their publications, while the translations also appear on Cochrane websites.
  • The French translation team has partnered with Master Students at Paris Diderot University. Students in specialised translation are post-editing translations produced using custom-built machine translation.
  • The Spanish translation team has partnered with a nutrition network to translate blogshots. Read more here: http://community.cochrane.org/news/match-made-blogshot-heaven-cochrane-iberoamerica-teams-spanish-nutrition-network-red-nube 

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A key target audience is the mainstream media: newspapers, radio and TV. Establishing and maintaining media relationships can be quite a lot of work, but in some cases, it might be very beneficial to maintain personal contact with the science editor of a widely read newspaper, or popular radio or TV programme. A lower resource approach could be to set up a mailing list for journalists, to be able to send new translations and press releases on a regular basis. We can provide you with a list of media contacts from your country who focus in health and medicine to help you get started with this, but building up subscribers to a mailing list will also take some time. You can find more guidance on building relationships and interacting with the media as well as targeted dissemination in our toolkit.

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  • Tracking the number of subscribers of your mailing lists and newsletters.
  • Tracking the number of followers, likes, tweets etc. on your social media accounts. This data is usually easily accessible within your account.
    • Tracking the access to your translations on cochrane.org. We can provide analytics on various metrics including the number of page views, origin of users etc. over any given period of time.
    • Tracking press coverage via Cochrane’s global media monitoring service. We can track mentions of Cochrane in different languages, and share press from your region or language with you. An introductory video to explain why media monitoring is useful and how it can help you with dissemination is available here: http://ow.ly/azXw30bLMOc, and the accompanying PowerPoint slides are here: http://ow.ly/hLo730bLNfU.