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  • Firstly, you need to decide which social media platform is most practical to promote your translations. The two most commonly used platforms by our translation teams are Twitter and Facebook. However, this decision will largely depend on the popularity of different platforms in your country. For example, Twitter is not well used among the general population compared to Facebook in some parts of the world, and in some countries neither Twitter nor Facebook are popular. As an example, you may want to read about the Croatian translation team’s experience of with Facebook and Twitter.
  • If you already have a social media account for your Cochrane group, use that, instead of creating a new one for translations only.
  • If you are creating an account on Facebook, we recommend you set up a page, rather than a group, because it is open to all, enabling more people to be reached.
  • Once you have created your account, you need to make sure to apply the Cochrane brand. Send an email to Sabrina Khamissa (skhamissa@cochrane.org) to request a branded banner with your Cochrane group colour and logo. You can see some examples from other translation teams here – take a look at their banners: Cochrane Russia Twitter, Cochrane Croatia Facebook.

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