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- What does this Review tell us?
- What question does it answer?
- What’s the strength of the evidence?
- How clear are the outcomes?
- How does it change behaviour/patient care?
- How does it inform practice or research?
- What are the implications for research/practice?
- Who do you want to reach? Academics, researchers, policymakers, practitioners, the general public?
- Is it newsworthy?
- Is it of particular relevance to your country or region?
- Is it a public health topic?
- Is it a topic of global importance/clinical importance?
Mailing lists
You can add a section to your country website with a space for people to join your mailing list. Cochrane France publishes topic-specific newsletters to a variety of audiences, and people can choose to sign up to the ones they are interested in: http://ow.ly/7EN330c0pv3
Connecting with key influencers on Twitter
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Make sure you’re aware of the most effective social media channels for your country and target audience and build this into your strategy. If you’re new to using social media to promote your translation work, experiment with different channels and see which are most successful. Please see here for more social media guidance: http://ow.ly/KuhB30c0pI5
Disseminating to media contacts
It is usually more effective if you can contact a health or science editor directly, rather than a general news desk email. We have access to a global media contacts database as part of our media monitoring service and can send you a list of contact details for journalists who are based in your country/region. We can search the database for media contacts working in health/science, as well as searching for specific topics. You can use this list of contacts to send relevant content – press releases, plain language summaries, podcasts, etc to contacts who have a specific interest in the topic and are more likely to be interested in it. If this is something you are interested in, please email Jo Anthony (janthony@cochranesupport@cochrane.org) who who will send you a spreadsheet of contacts.
Presenting a story when the evidence is low quality, or the Plain Language Summary is not well written
You can contact the Review authors who will be able to tell you the key messages from the Review. If the authors do not respond, please contact Jo Anthony (janthony@cochrane support@cochrane.org, who will be able to assist.